6 Ways Online Videos Can Increase Customer Conversion Rates

In the overcrowded virtual landscape of content, videos are an effective methodology that help marketers break through the clutter and engage with consumers. Customer behaviour and psyche has evolved with the advent of information technology that has also transformed the way businesses conduct their operations. Before the digital age, sales

Why Your Brand Identity is Key to Success

When a business enters the fold, it’s normal for it to be faced against some tough competition. While such competition is healthy, we shouldn’t look to pale in comparison. If you were to search for similar businesses in your niche, then you will probably find that you’re facing many competitors. While

Grow Your Business Now With These 6 Simple Steps

It takes a lot of courage, time and of course, money to start a business. You may be battled with various circumstances along the way – loss of income, negative feedback from customers and many others. You just have to explore techniques and strategies in order to stay strong in

How To Find The Right Domain For Your Business

When you are starting out on a new venture online and are looking to set up a website, one of the biggest decisions you make is one that will follow you around for a long time and that is the finding and choosing the name of your website.  It is

How to use branded video to hack your customer’s brain

Has video massively increased your customer conversion rates? If the answer’s no, it’s because you’re not using it properly. That might sound overly bold, but instead of thinking about us as pointing out errors - consider it a message wrapped up in a love for converting customers, maximising your productivity and fortifying

Why So Many Fail at Affiliate Marketing

When it comes to making money online, one of the most popular avenues is affiliate marketing, whether you have created a blog focusing on providing the best electric bike reviews, or simply sending people to a voucher site. With so much opportunity available, it’s not unusual to see many people

10 Tips for Entrepreneurs Launching a Startup

Do you ever look back on childhood and wish you’d listened a little more to the advice you got from parents, loved ones or teachers? It’s easy to pick out the hard-learned lessons in retrospect – but as human beings there’s often no telling us at the time. With that in