Business

Making Facebook’s newsfeed changes work for you

If you’ve got your finger anywhere even close to the pulse of marketing news you’ll know by now that Facebook’s newsfeed is changing – and

Why Your Brand Identity is Key to Success

When a business enters the fold, it’s normal for it to be faced against some tough competition. While such competition is healthy, we shouldn’t look

Grow Your Business Now With These 6 Simple Steps

It takes a lot of courage, time and of course, money to start a business. You may be battled with various circumstances along the way

10 great sites for those interested in Bitcoin

If you’ve sussed the basics of Bitcoin and are ready to dig a little deeper into the world’s favourite cryptocurrency then you’re in the right

Latest Posts

Stop Procrastinating! Follow These 7 Simple Steps

Stop procrastinating. Get up and don’t waste time. Procrastination is the leading factor that ruins productivity. It will lead you to failure, stress and poor outputs.

Procrastinators are easily distracted until their work gets piled up to the last two hours of their shift.

Let us be productive! Here are 7 simple steps to overcome procrastination.

Set A Schedule

Get a calendar or a sheet a paper and draft your detailed timeline with specific deadlines. Make sure that you know the things that you should accomplish for the day.

Organize the tasks in order together with the desired time they should be completed.

Prioritize Tasks

Divide your tasks into parts – the easy, the average and the tough ones. According to self-control researcher Roy Baumeister, our brains work more actively during the morning. It is advisable to prioritize the difficult tasks on the first hours of our shift so that our brains are still fully capable of understanding.

Change Your Environment

The leading cause of procrastination is your workplace, too. Surround your desk and room with productive vibes. Keep away from food, gadgets, pillows and bed and anything that will distract you from doing your work.

The only thing you need is your timeline, your desktop, and other work-related stuff.

Turn Off Notifications

Notifications steal your attention. Whenever there are pop-ups, we immediately get our phones to check what’s happening on our social media and emails.

Turn your notifications off! Or more like, keep your smartphones away. Smartphones cast spell on you that you can’t resist scrolling and updating everything.

Achieve A Work Routine

Do not perform your work differently every other day. It confuses you how to start your day and how to do the tasks. By achieving a routine, your body gets used to the work, making you more productive.

Maintain A Proper Posture

Poor posture tires your bones and muscles. This will make you feel sleepy or tempt you to get some rest. We understand you need a break, however, poor posture will steal your productivity because it hinders you to continue your tasks.

Further, proper posture promotes the generation of better ideas and increases the flow of energy. So, will you still slouch?

pro - Stop Procrastinating! Follow These 7 Simple Steps

Have A Companion

Have a companion, not for your latest gossips, but be with someone that will work with you and will encourage you to become productive. Having a friend prevents you from losing your cool due to being alone with no one to talk about the tasks. Just make sure that they have goals like you!

What causes your procrastination? Share with us.

Quadcopter vs Helicopter: Which is Best?

We’re probably al lfmaialir with the array of drones on the market, but many are still geared towards more conventional radio-controlled toys, such as a helicopter. While both quadcopters and helicopter share several charachteristics, there are also many differences. If you’re unsure of whether you should invest in an RC helicopter or a quadcopter, then it can be worth considering the following.

Consider Your Needs

Deciding whether you should invest in a drone or helicopter can come down to your requirements. If you’re after an adrenaline-inducing flight, then a helicopter could be for you. However, those who are looking to use their new investment in several different scenarios may be better-suited to a quadcopter. Making considerations in relation to the following can make the decision-making process much easier.

  • Stability
  • Your Budget
  • Level of Expertise
  • Application

What is Stability Important

Before drones were introduced, it wasn’t unusual to see radio-controlled toys taking to the air. However, these were generally in the form of helicopters and planes, and while exciting, didn’t offer much functionality other than flight.

It also stands to reason that radio-controlled devices based on helicopters are more unstable than their drone counterparts, simply because of their design. That’s not to say that there aren’t models available that can offer stability, but these can be few and far between in comparison to quadcopters.

Stability is important for new pilots, regardless of whether they’re flying an RC helicopter or quadcopter. Whereas flying a radio-controlled helicopter can require a learning curve, quadcopters can be flown with relative ease, regardless of how experience the pilot is.

Another reason why stability is important to some is because some users want to use their device to capture photographs. There are radio-controlled helicopters with a camera available, but the may not offer the best potential for pictures. Evidently, this won’t be the case for all models, but it is something that needs to be considered when purchasing a drone.

Keeping to Your Budget

Regardless of the technology, each person will have their own budget when it comes to their hobby. While it may be tempting to opt for a model that has all the whistles and bells, it’s not worth the investment if you’re not going to be using most them. Both helicopters and quadcopters will come in various price ranges, and the functionality is often reflected within the price. For example, if you spend a lot on a drone, then it’s likely it will come included with a camera, whereas a cheaper model may not, but will offer space to attach your own.

While you may assume you have to spend a lot to find either a drone or helicopter that comes with several functions, you’d be surprised at what’s available within your price range.

How Much Experience Do You Have?

If you’ve seen a drone in action, it’s easy to assume that all the features are easy to use. Similarly, if you’ve seen a radio-controlled helicopter in motion, you would assume that there is a small learning curve. The truth is that both drones and RC helicopters can in a variety of designs, each with their own learning curve. While it’s true that some are easier than others to master, there’s no real reason as to why you can’t become an experienced pilot over time.

However, if you have never flown a drone or helicopter before, then it would be wise to opt for a budget alternative as opposed to a premium model. This is because there is a higher chance of collision, and the last thing you want to be doing is crashing a premium drone or helicopter into a nearby wall. What’s more, opting for a budget model means that you have access to replacement parts quite cheaply. As you become more experienced, there’s no reason as to why you can’t upgrade later on.

What’s Your Plan?

If you’re something of a seasoned drone user, then it’s likely you may have a selection of different drones for different applications, and maybe even some RC helicopters for food measure. However, if this is your first foray into the world of drones and helicopters, then it’s worthwhile considering why you really want one. For example, are you looking to carry out some tricks and manoeuvres? Then a radio-controlled helicopter could be what you’re looking for.

However, if you’re looking for something to enhance your photography, or you want to capture video footage, then a quadcopter could be for you. This isn’t to say that there aren’t radio-controlled helicopters that aren’t up to the task at hand, but you will need to carry out some research beforehand.

Carrying Out Research

Now you know what considerations you need to make before making a purchase, you may be wondering on how to find out more about a particular drone or helicopter. The best advice is to follow some unbiased reviews that will clearly outline the pros and cons of the model you’re looking for. For example, if you were interested in a XK Detect X380 drone, then you simply read the review to ensure that it’s able to cater to your needs. Similarly, if you were looking for a Blade Nano Review , then the same methodology is used.

As you can see, there’s no real way of determining of which is better, because there are so many factors to consider. As such, you should look at the reason you want to purchase a drone or helicopter, and what you hope to use the model for. Once you know this, the process of elimination will be much easier when it comes to making a purchase.

Making Facebook’s newsfeed changes work for you

If you’ve got your finger anywhere even close to the pulse of marketing news you’ll know by now that Facebook’s newsfeed is changing – and the impact on businesses looks to be massive.

We’ll take a look at what’s happening – and how you can make the changes work for you.

What’s new?

As an online business, it’s easy to look at Facebook from just your own perspective – with users who are less aware of the powerful advertising functions really just making up numbers in your potential audience reach.

Of course, business pages such as Atlas Ceramics who use Facebook to promote the Atlas Ceramics range of grouts are the minority – and while it’s their money that keeps the Facebook juggernaut rolling, that money would dry up quickly if the quantity or quality of the audience dropped too low.

Hence, Zuckerberg and the other big brains behind the Facebook curtain have decided now is the time to refine what people see in their newsfeeds. It starts with a push toward much more personal content – with business content being given a dedicated feed – and any real hope of penetrating the personal newsfeed reserved for those who are spending significant money.

As with most marketing platforms, money still talks – but posts that rely on any organic reach are going to be reduced to an almost inaudible whisper, with small fractions of the their prior audience seeing them.

How can you make the most of the change?

First, it’s important that you understand that there’s a lot of panic in the marketing world – Facebook is massive, and has been absolutely instrumental in making some huge businesses fly.

As such, there’s going to be a lot of reactionary responses when the change hits. Keep you head and you’ll realise this is just a shift, similar to the changes in 2016 that saw the organic reach of business posts initially limited.

Who’s benefiting from the changes?

Look carefully at the changes and you’ll realise that Facebook is shifting toward more ‘person’ centred content – and there’s a significant group who make that their specialist area – Influencers.

Influencers speak directly to their audience – with a massive personal brand certainly, but no corporate brand dressing up their message. For now at least, Influencers look immune to the changes that have been levied on businesses – and they have seriously big audiences.

This is where Facebook starts to look a little like LinkedIn – though the professional-to-professional landscape looks more like a person-to-person dynamic on Facebook – and that’s a dynamic that’s begging to be levered for your maximum impact.

Connecting with influencers

So, how do you make the important connections that see your brand, product or service endorsed by an influencer?

There’s likely to be no getting around the fact it will cost you – though these transactions are likely to be direct with the influencer, rather than via any Facebook payment portal (for now).

You’re also going to have to connect – which is going to need a system and some decent relationship building skills.

Social media outreach

If you’re familiar with SEO you’re also going to be familiar with the concept of ‘outreach’ – connecting with authority websites to discuss them featuring your site, product or service in some way – usually linking back to your site – something that appeals to real traffic and Google’s algorithms equally.

This approach may now be more relevant to social media than ever before. ‘Guest posting’ on Instagram is fairly common place – when a highly followed account gives a ‘shout out’ to a product or person they feel (or are paid to feel) would appeal to their audience.

So how can you do the same?

Well, you first need to know which influencers appeal to the audience you had or would like to have – then study their personal brand. You’re not going to be taken seriously unless you align with their principles and image – they’d be throwing away huge numbers of followers if they’re seen to just become an advertising space for hire.

Building relationships

When you’ve got a hitlist of appropriate Influencers, you’re going to need to work on your relationship building skills to connect with them.

Be under no illusion here, we’re talking grade A connections, not firing off a few canned emails about how great your product is and hoping for a reply.

To begin with you’re going to need to become a familiar face on their newsfeed – perhaps also on their Twitter, Instagram, LinkedIn and Google+ too. Don’t over do it, but comment, share and question where it’s appropriate.

When the time’s right, connecting on a more personal level is a good plan – email or private messaging is likely to work – but understand your message will be landing in a crowded inbox – so not only is that relationship building necessary, but so is a concise, polite and professional message that shows some understanding of their brand and ethos.

When you’ve made a connection, you can talk about the Influencer sharing your content, reviewing your product, promoting your page – or whatever else you’re both open to.

Be prepared to be ignored

Outreach, whether it’s via email to websites or social media inboxes to Influencers, is not a place for those who don’t do well with rejection!

You’re likely to be ignored a lot, you’re also likely to get quite a lot of ‘no thank you’ replies – which is why you can’t approach Influencer marketing lightly. If you go at outreach without a plan and a process you’re going to get downhearted quickly.

So, the time has come to treat social media Influencer outreach marketing as another funnel – with an understanding of what needs to go into the top of the process to yield a reply or a make a connection emerge from the bottom. Got a CRM system or a decent spreadsheet that you use to track opportunities? When you’ve identified your Influencers, they now need a place in your ‘leads’ or ‘prospects’ area – with a process that’s got heavy relationship building elements you can work through with each one.

Being ignored doesn’t mean ‘no’ – and neither does ‘no’ for that matter – both mean you have to go away and consider the next avenue that takes you closer to a product and a way of communicating that resonates with your chosen Influencer’s principles.

Ultimately…

The social media power dynamic has shifted – which means you have to move too.

Of course, it’s important to consider what will happen to influencers, a situation that only time will have answers for. For now though, marketing agility is the key – there’s no time to mourn the loss of your organic reach, because your competitors have already cleaned their wounds and are lining their plan of attack up for harnessing influencer reach…

10 Most Effective Ways To Motivate Employees And Be Productive

It’s 2018. A new year for your company. More opportunities and more challenges to face. Another year to deal with clients and grow income. And another year for employees to serve your company.

Aside from there is a need to boost your business, you should always think about your employees, your assets who worked behind the success of your company. Without motivation, they will turn unproductive, especially if they are doing their work repetitively. It’s exhausting and stressful.

Treat your employees with some motivation. Here are the 10 most effective ways to motivate your employees.

Provide Incentives

Everybody loves to hear the word “incentive”. It means added value for them. Offer incentives like gift cards, a ticket to movies, lunch treat, extra paid day off or other means to show your appreciation for their quality work. This will increase the amount of productivity among employees.

Offer Opportunities For Advancement

Employees will get motivated if they are aware that their efforts and hardships are heading them to a certain advancement. Motivate them by offering job promotions. Make them believe that when they work harder and smarter, they will earn one step in the ladder.

incentive - 10 Most Effective Ways To Motivate Employees And Be Productive

Recognize Milestones Achieved

Acknowledge your employees who unlocked milestones of achievement. During your corporate meeting, announce about the accomplishment. Make him or her share about the strategies taken to meet goals. This can be your special way of saying “Thank you!”

Be More Personal

Treat your employees as family. Know about their background, their families, and their career goals. This will provide you a better understanding of the motivation and the needs of your employees. Show to them that you truly care. Talk to them often.

Set Goals

Set goals for individuals and teams. It could be daily or weekly. In setting goals, make sure that they are achievable. Do not set goals that will lead employees to cram, which will result in poor outputs.

Conduct Empowering Activities

Offer activities that improve their skills more. Do team-building activities and skills training. But the better idea is to conduct an awards show which showcases the stories of achievements of your employees. Empowering!

Promote Work-Life Balance

As a leader, promote a balance between work and life to your employees. It’s not all about the work, work, and work. You should encourage them to take a rest during weekends, spend time with family during vacation, or go for a night-out after shift.

Encourage Camaraderie

Teach your employees the value of teamwork. While it is important that employees excel individually, they should also know how to cooperate with each other in solving problems and achieving goals.

Some employees compete with others because of incentives and career advancement. Make them lose that culture.

Let Them Believe You Believe In Them

Part of being more personal is trusting them that they can do it. Make them believe that you believe in their skills and capacity to finish tasks and exceed expectations. This will motivate them to work harder so as not to break your trust to them.

Respect

We are all humans. We have emotions and we are sensitive to certain things. Just always remember the value of respect. No screaming at others faults, no yelling, no blaming. Just respect.

What among these motivation-boosters have you been doing already?

Why Your Brand Identity is Key to Success

When a business enters the fold, it’s normal for it to be faced against some tough competition. While such competition is healthy, we shouldn’t look to pale in comparison.

If you were to search for similar businesses in your niche, then you will probably find that you’re facing many competitors. While some may assume that a different product or service is required, the success of your business will often depend on how the business is branded.

This is why branding so important and is not just about a custom logo design from LogoOrbit, and depending on the message you’re trying to convey, you will need to ensure that you’re branding is the best it can be. This could be anything from the design of the logo through to how the consumer views the brand.

A website that’s thrown together and make-do logo will often fall by the wayside. However, if you’re willing to invest some time into your brand identity, then you will find that your business is more appealing to the masses,

Awareness Means Recognition

Any company taking its first steps into the world of business will be unknown in the interim, but building your brand awareness ensures that more and more potential customers are being made aware of what you have to offer.

Marketing material should be eye-catching, but to the point. Consumers can make a decision within a split-second as to whether they want to venture any further when a call-to-action is presented to them.

However, done in the right way, you will find that as people become aware of the brand, they will investigate further. Maximum exposure can often mean making use of several platforms. This could be a Facebook page, or a series of YouTube videos, as well as a website.

Create More Trust

How many times have you come across a product that seems too good to be true, only to find that this indeed the case? The branding of a company shouldn’t be looking to fool people, but showcasing the obvious benefits the product holds. There will always be a product or service that works for one, while not working for another. The current mobile phone market is testament to this.

As such, only highlighting the truth will ensure that more trust is created between you and the consumer, making it more likely that a purchase will be made, as well as the brand gaining more traction with consumers, both online, and in the real world.

Inspire Employees

The modern-day employee is much different to the employee of yesteryear. Nowadays, it’s about much more than the salary on offer, it’s about what the role has to offer overall.

Some may choose to work with a company due to its history, whereas others may be more impressed at the end-goal of a company. Whatever the reason, you can be sure that brand awareness is able to convey your company’s mission, as well as being able to inspire current employees when making the journey.

Those who understand what the company is about will be more confident about its product or service, which means that customers are being dealt with by true brand ambassadors.

Gain More Talent

We’ve already touched upon how the right kind of branding ca inspire current employees, but it can also hep net you some talent when it comes to new employees. You only have to look at current companies like Microsoft, Google and Coca-Cola, where budding job hunters look to land their dream role, but what is that makes these companies so alluring.

A business that can offer an opportunity for gifted individuals to spread their wings means that there are many benefits available for both parties.

For business, they get given access to some unique thinking and new ways of working. While those able to land a dream role and able to tone their skills and give their CV some bite when it comes to furthering the career.

Customers Get to Know the Business

There was a time when the relationship between a customer and a business would be quite simple, and would involve very little communication. Nowadays, it’s a different story. Sure, people still buy goods from their favourite brands, but customers are also keen to know the story of the company.

The introduction of social media has meant that consumers are able to converse with brands using a few simple keystrokes, and strong branding ensures that customers know what to expect when dealing with your business.

Branding allows a company to be open and honest with consumers, and allows them to tell its story and mission. The more a customer knows about a business, the more likely they are to make a purchase of your product or service in the future.

If this is your first business, then the prospect of brand awareness can be a confusing one, but it is something that is integral for a business to succeed.

Grow Your Business Now With These 6 Simple Steps

It takes a lot of courage, time and of course, money to start a business. You may be battled with various circumstances along the way – loss of income, negative feedback from customers and many others. You just have to explore techniques and strategies in order to stay strong in the industry.

For those who have survived the start-up phase and established their businesses, the question is: “What’s the next step?”

It’s time to grow your business!

Here are 6 simple steps on how to grow your business.

Branch Out

Most entrepreneurs grow their businesses by expanding their businesses to other locations. According to business consultant Frances McGuckin, physical expansion requires “careful research, planning, and number-planning.”

For your next location, consider factors such as economic and consumer trends. The more physical branches you have, the wider your reach to your audience, which will make your products and services easily available to them.

Be Available For Franchising

Another way of branching out is to be available for franchising. In this case, you will not be responsible for the financing. You just have to provide the concept and resources to the franchisee. The franchisee will pay for building a business like you.

Through franchising, you are allowing your business to expand through different entrepreneurs. At the same time, you are helping other entrepreneurs grow their own businesses without the hassle of start-ups.

b2 - Grow Your Business Now With These 6 Simple Steps

Diversify Products And Services

Do not limit your business with your current products and services. Take note that the world is changing, and so are the trends. Keep up with the latest to become a consistent choice of your dynamic market.

“Diversifying is an excellent growth strategy, as it allows you to have multiple streams of income,” says McGuckin.

Sell other products, accept other services, offer classes and become a paid speaker for various training.

Target Other Markets

When you start your business, you are focused on one target market. However, if you already built a successful business, it’s enough time to target other audiences. Look for feasible ways on how to sell your products to other markets.

If you have targeted millennials before, expand your reach to the working adults, the solo parents, elderly folks and much more.

b1 - Grow Your Business Now With These 6 Simple Steps

Be Part of Trade Shows

This may be a simple marketing tool but this is very essential in establishing more your business. A lot of people go to trade shows for new product introductions, latest offering, and promotions.

It can be a perfect opportunity for you to launch new products targeted for the niche market of bloggers, for example.

Utilize The Internet

The Internet is really integral for a successful business today. Businesses can expand their reach to various audiences around the world through websites and social media platforms.

The Internet offers a wide range of opportunity to market your products and services and to make your business known.

Shopping can be done through the internet and booking for a service is virtual now. More people now do not look for Yellow pages. They just search on the Internet for instant results.

What among these ways will you do first for your business?

10 great sites for those interested in Bitcoin

If you’ve sussed the basics of Bitcoin and are ready to dig a little deeper into the world’s favourite cryptocurrency then you’re in the right place.

We’ve compiled a list of 10 great sites that make for an interesting read – whether you’re an still finding your feet or a seasoned pro…

CryptoPotato

Crypropotato is a great resource site for anyone starting out in Bitcoin or other cryptocurrencies. It’s got some fascinating articles that span right back to the beginnings of certain currencies, as well as guides that will be helpful whether you’re a beginner or a hardcore investor.

As well as a ton of great resources, it’s got a unique Initial Coin Offering (ICO) list – a run down of investment opportunities in soon to be launched currencies – along with some unique metrics that will help you work out what’s the right thing to consider channelling your money into… 

Bitcoin Wisdom

This might be one that’s more aimed at those with a deeper interest in Bitcoin and other cryptos – but in terms of comprehensiveness, you’ll struggle to find a better price monitoring site.

When you visit the site you can view the price of currencies over several exchanges – and if you’re a trader or into analysis of the market, you can check out pricing trends and much more. If your role, or level of interest demands it – you can plot lines over charts that will help with some intensive analysis.

Ledger

Ledger are the go to hardware wallet provider, combining an excellent product with a price that’s justifiable even for someone just starting out in crypto.

Their site is a useful resource – owing to the huge range of tutorial videos they have on their site, walking you through every step of using their products. A word of warning though – you won’t always find their products available on their site as they produce them in limited numbers and ship them out – so be prepared to do some searching if you plan to buy ledger nano or ledger blue wallets.

Bitcoin.org

No list of informative and useful cryptocurrency sites would be complete without the original home of the most well-known currency out there.

Here you’ll find a blow by blow account of how Bitcoins work – along with a detailed explanation of the ‘blockchain’ – the technology that underpins many cryptocurrencies. There’s some great information whether you’re an individual with an interest, a developer looking to integrate Bitcoin or blockchain tech – or businesses looking to become more involved.

Bitcoin Wiki

If you’re looking for the deepest Bitcoin resource out there – you won’t go far wrong with Bitcoin Wiki – an enormous resource that’s maintained by prominent and knowledgeable members of the Bitcoin community.

From the most basic overviews – to complex in-depth breakdowns of the most technical elements of Bitcoin – you’ll find it here amongst the 1,136 pages of content that have been around since the earliest days of Bitcoin.

We Use Coins

There’s no getting around the fact that some of the technical info surrounding cryptocurrencies is very difficult to access if you’re a keen newbie coming at Bitcoin or altcoins with little or no technical knowledge.

As such, We Use Coins aims to bring down some of the barriers to entry – stating that their site is dedicated to making Bitcoin more accessible for all. Whether you’re planning on getting involved with using a cryptocurrency – or ‘mining’ to support the community and your bank balance – you’ll find tons of information to get you started here.

Bitcoinx

If you’re planning on draining your local electricity grid of all it’s power by firing up your own Bitcoin mining rig then this is the site for you!

Mining Bitcoin is no mean feat – and you’re going to need to know if you’re profitable before you get the show on the road. To help you work this out, Bitcoinx considers the current mining difficulty level, how many Bitcoins there are to each block, hardware costs and much more – helping you work out how quickly you could move into profit.

It’s not just guide on the financial side of mining that the site provides either – there’s some great reviews of mining hardware and software for you to reference before you part with any of your hard earned cash.

Blockchain.info

Blockchain.info is a great resource that’s owned and operated in the UK – unlike many other Bitcoin and crypto resources.

If you’re interested in actually looking into the blockchain then this is the place for you – you can get information on the most recently mined blocks, up to the minute information on crypto economies and a massive array of statistics and resources for users and developers.

The site’s been around since Bitcoin’s early days too – so you can be sure that what you’re reading as stood the test of time and the sometimes harsh critiquing of the cryptocurrency userbase.

99bitcoins

99bitcoins’ has a clear mission – to ‘translate bitcoin into plain English’ – and they do a great job of it. From written buying and mining guides – to a vast range of wallet and exchange reviews – the site’s got you pretty well covered.

It’s also one of the places that’s got a top 100 Bitcoin ‘rich list’ – which makes for fascinating reading – but probably one to avoid if you struggle with feelings of envy – especially since it lists the fattest Bitcoin wallet in the world as containing around 133,000 Bitcoins. That amount is worth somewhere in the region of £943 million as of December 2017…

Bitcoin Talk

Bitcoin Talk is the first Bitcoin dedicated forum – and it’s by far the largest.

It’s a great place to hang out if you’re keen to keep track of the latest Bitcoin and crypto news – and also provides something of a ‘street’ you can keep an ear to if you’d like to gauge the health of the currency prior to your next trade.

Be warned, it’s a community that’s not afraid to speak frankly – and there’s more than a fair share of trolling – but even if talking isn’t for you, there’s a host of information and expert opinion to read through…

How To Find The Right Domain For Your Business

When you are starting out on a new venture online and are looking to set up a website, one of the biggest decisions you make is one that will follow you around for a long time and that is the finding and choosing the name of your website.  It is possible that you will already have some ideas in your head, but there are some important things you should keep in mind when it comes to actually registering a domain name.

According to Serpchampion who have had a lot of affiliate website success, a domain name is so important because of the incredible impact they have across the web and even when it comes to offline forms of marketing.  Therefore, it is crucial that you follow the tips below to find the right domain for your business.

Make Sure It Sounds Like A Brand

What we mean by this is, the moment a potential client or customer hears or sees your domain name, they think it sounds like a brand.  As opposed to a website they are not interested in.  This is why, generally speaking, numbers, hyphens and other symbols are problematic.  Simply because they sound more generic or odd, rather than like memorable brands.

Make Sure It Is Pronounceable

It might strike you as odd that with something that people will predominately be typing into their computers or clicking a link, we are suggesting it should be pronounceable.  The reason why it is crucial though involves what is known as processing fluency.  This is a human cognitive bias where we remember more easily things we can easily think about and say.  This means pronounce-ability in our own minds.

While this will vary from region to region and language to language; the basic ruling is that if the name can’t be said easily, it will be less brand-able, memorable and you will lose processing fluency.

Shorter Is Better

The next tip follows on nicely from the above and is involves keeping your domain name as short as possible.  It makes complete sense that the two go hand in hand.  The smaller a domain name is, the fewer characters it is made up of, the easier it will be to say, type and share and the less likely it is that it will be shortened in search results and on social media sites.

Make Sure It Is .Com

Well, make sure it is .com or the appropriate TLD for the location of your target audience and market.  Although it may seem silly that this far down the line we are still putting a lot of importance on .coms.  The reason is that it is still the most accessible and widely recognised TLD in the world.  There are many people still out there who are completely new to the internet and know that .coms exist and therefore trust them more.

Stay Away From Trademark and Copyright Infringement

The thing you need to bear in mind when you are trying to create a domain name that avoids any trademark or copyright issues is not that you consider your domain name to be similar to another; it is whether a judge might think so.  Further to this, even without any legal issues coming up, it can create brand confusion that will affect the brand-ability of your domain name and business.

Consider Existing Domains That Have Expired

One easy way to find a great domain that is good for your business is looking for existing domain names on domain auctions and taking over the ownership.  As well as cutting out much of the time-consuming brainstorming and other parts of the research and creation process; it could have additional benefits.  If in its former existence, if a domain name was particularly successful, and acquired powerful links over the years then this will save you a lot more time, compared to having to build links from scratch to improve your new websites rankings. 

Make It Unique

It is important to ensure that your domain name is unique as it can be.  Remember, your domain name may be the very first thing potential customers and clients see and hear in relation to your brand and business.  Therefore, you want to make sure it stands out from the sea of competitors operating in your niche.

Think about what makes your own brand different from the competition and use that to ensure that your domain is the first people click on or type into their computer. 

Make It Easy To Type

This has already been covered in terms of making your domain name pronounceable, but it bears repeating.  Simply put, if the domain name for your business is tricky or confusing and hard to type, people will give up typing it or looking for it.  The easier it is to type, the more likely people will want to type it.

Use Keywords

Domain names with keywords will not only help with the cognitive fluency bias we mentioned early but also with SEO too.  Although Google has been moving away from showing bias towards domains with partial and exact keyword matches, the anchor text you get from your domain name could help.  If it is possible to place a keyword in your domain that makes it completely clear what you and your site are all about, definitely do it.  However, keyword targeted or keyword rich domains are just not as successful as they used to be and often have negative associations with both search engines and users.

You Can Modify And Append It

If you discover that the domain name you are looking for is not available, it doesn’t mean that you have to abandon ship and completely change the name.  You can simply add a prefix or suffix to it, or find a different TLD extension.  It is definitely a good idea to be a little creative when it comes to your brand online if you need to.

For instance, if your brand name is SweetSweaters, but you discover that SweetSweaters.com is already taken, you can try and alter it slightly.  SweetSweatersStore.com would be a perfectly sound option, as would OurSweetSweaters.com and SweetSweaters.net.

10 Awesome Websites From Food & Drink Brands

All kinds of businesses have websites, but few can rival the creativity and diversity of food and drinks brands. A love of food and drink is one of the few things I can confidentially say everyone one Earth as in common because there’s such a rich variety isn’t there?

This is reflected on their websites! There are many amazing food and drink brand websites out there, some are pretty famous while some are more hidden, and they are all very different. Let’s take a look at my top ten favourites, shall we?

Nicholson Original London Dry Gin

With a long history dating back to the 1700’s, there is a lot of history behind the Nicholson family gin and it’s all proudly displayed on their website. What may appear to be a rather minimalistic and modern website is actually hiding a wealth of content.

A lot of thought has gone into the website’s design because it doesn’t want to overpower the viewer. The menus are kept to a minimum but are easy to locate and scroll through and the photos perfectly capture the elegance of the drink.

Smart and sophisticated the Nicholson Original London Dry Gin website is not what many people think an alcoholic drink’s website will likely be like, is it? But they beautifully played against expectations and created a charming, modern website with a wondrous design.

Cadbury Chocolate

If you live in the UK then there’s going to be one brand of chocolate that everyone will know, it might not be your favourite but at will at least have your respect. Cadbury’s chocolate is many things to many different people and its website does a great job and balancing all these different expectations.

Unsurprisingly purple is the dominant colour and while there is plenty of cute graphics for children and a playful text style Cadbury’s rich history is also proudly displayed. The scrolling timetable complete with pictures and small bite-sized bits of text perfectly breaks down the Cadbury’s history and it’s without a doubt my favourite feature on their website.

Ribena

Colourful and creative the Ribena website is beautifully eye-catching and easy to navigate, it perfectly captures the fun and flavour or Ribena drinks and is perfect for children looking to find out more about their favourite drink and let’s be honest the adults who love it as well. Quirky and fun the Ribena website perfectly captures the character of the drink.

Heineken Beers

The stats show that Heineken beers is the most popular beer website on the internet right now and with over 20 million likes of Facebook its social media power is perfectly equalled by its web presence, so let’s take a look at the website.

The Heineken website is beautifully designed, the colour green is wonderfully used and it’s easy to navigate. Finding out about Heineken’s history, browsing drinks, shopping for beers and much more can all be done easily.

Kelloggs

Famous for their great variety of breakfast cereals the Kelloggs website effortlessly jumps between child-friendly features and more adult based information. The Kelloggs website is pretty simple but the way it manages to display dozens of brands in one easy to navigate way is a testament to its innovative design.

Coca-Cola UK

The Coco-Cola UK website is an intriguing one because it really isn’t what you think it’s going to be. The website is very busy and looks more like a news website, the latest news section outlines the top ten blogs and the menus at the top make the site easy to navigate.

There’s also an expansive picture gallery and some very eye-catching banners at the top of the website. The website is very busy but that’s exactly why I like it because it plays against expectations with Coco-Cola you expect a more modern and glamorous website, but this is very different, and I really like it.

Warburtons

The Warburtons website is warm and colourful and another example of a website that perfectly captures the character of the brand. Warm oranges make the website very easy on the eye and while the layout isn’t anything truly out of the ordinary it does make navigating the website easy. Although the featured “recipe section” is a nice added touch that adds some extra character to the website.

Russian Standard Vodka

The Russian Standard Vodka beautifully uses photography and graphics to create an amazing eye-catching site. The text is kept to a minimum and instead, photographs and graphics do the talking for you, although if you want to find more information you can go to more in-depth articles with just the click of a button.

The website is effortlessly cool and perfectly captures the brand’s identity they say a picture is worth a 1000 words and this website shows that’s true.

Mr Kipling

You know it’s a little odd that out all the sites I’ve looked at two that are very similar are the previously mentioned Russian Standard Vodka website and Mr. Kipling. The cake and sweet brand are selling a very different range of products, but the two sites follow very similar designs when it comes to their websites.

Mr. Kipling again uses a minimum of text and lets images and graphics do the talking and their range of cakes and sweets a beautifully captured. There is more to do and see on the Mr. Kipling website as you can explore blogs and take part in competitions as well.

Nescafe

Coffee is celebrated on the Nescafe website, it perfectly captures the modern and trendy style that the Nescafe brand caters to and I particularly love the “Coffee Culture” section. Which uses dozens of images instead of just listing links to various sections.

It’s bold and simple but certainly on trend and pleasing to the eye. Navigating the website is simple and easy and there is a surprising amount of content packed into it. Including blogs, promotions, social media links and much more. Fashionable and stylish the Nescafe website is sure to please coffee lovers. 

How to use branded video to hack your customer’s brain

Has video massively increased your customer conversion rates?

If the answer’s no, it’s because you’re not using it properly.

That might sound overly bold, but instead of thinking about us as pointing out errors – consider it a message wrapped up in a love for converting customers, maximising your productivity and fortifying your brand. You deserve to be successful at those things – and the chances are, your video strategy only needs a couple of tweaks to get it right.

The reason is simple:

Video is powerful. I mean, really really powerful.

Video marketing taps into more than one of the senses – it’s a chance to immerse your customer in your message. Video gives you a chance to really get into your customer’s brain and press exactly the right buttons.

We got a psychologist and a video marketer from Antes.me who offer video production services in Leeds into a room to discuss video marketing – then made a lot of notes. The following 6 tips and observations are direct from that conversation – with some hints around how you can apply the info to your own practice.

#1 – “People trust video because it’s hard to fake”

The idea of something being ‘photoshopped’ has really tainted people’s trust in static images.

So much so, studies into trust levels associated with brand created image have plummeted since around 2007.

And you know what? People are right. There are so many stock images available – and filters, tweaks and adjustments that can be very easily applied to make an average product look awesome.

People trust video – but the message is, it has to be authentic. There’s a balance to be struck of course, shooting a high-end product video on your phone might not be ideal – but neither is having Michael Bay come along and make a £5 million advert for you.

When you create video, do it well – but don’t over produce if you want to keep it ‘real’ and trustworthy.

#2 – “Video conveys the real person”

There are varying levels of trust that we put in different types of communication – and it’s all based around how much of an understanding we can get about the person sending that communication.

Harvard university have done a massive number of studies into empathy – a person’s ability to put themselves, metaphorically, in the shoes of someone else. The results show that the more we can empathise with the person who we see, the more we trust that person.

You can apply this in your own video by using real people to convey the messages you want to put out. Don’t be tempted to bring in models or actors – people can associate with ‘average’ folk – and when they do, they’ll trust you and your brand more deeply.

#3 – “People don’t misconstrue or misunderstand video”

There’s an old statistic about how words alone only communicate a 7% of what you’re trying to say – and that in fact, tone, inflection, volume and body language make up far more of the overall message.

Whether or not the numbers are exactly right doesn’t really matter – but what really does matter is the amount of email and web pages that really don’t hit the mark. Even the best copywriter in the world will struggle to get across the passion that a chef has about the signature dish he’s spent 25 years trying to perfect.

Words don’t convey a lot – and if they do, you need to use a lot of them, whereas ten seconds worth of video can make you laugh, dance, cry, want to eat or want to quit your job.

Your communication is clear with video, people aren’t going to misunderstand your intention. Nail the message you’re trying to get over – and deliver it with passion.

#4 – “The brain is lazy – and video is easy”

We have a desire for knowledge – especially when there’s some benefit to us gathering that knowledge.

That said, we also have busy lives and diminishing attention spans. So, as an example – you’re about to start a new hobby of oil painting – do you read a 400-page book on techniques? Or do you watch a 5-minute video about the steps you need to take to get painting?

95% of people would choose the video – because it’s easy. Sure, you might dip into the book later, but almost no one will go cover to cover before they pick up a brush.

Give your customers an easy option – then explain how they can find out more.

#5 – “Video appeals to all learning types”

There’s some professional disagreements about ‘learning types’ – i.e. whether we prefer to listen, watch, read or act out instructions that we’re given – but one thing cannot be disputed – there’s absolutely no harm in giving people options around how the consume your marketing messages.

Video is the only practical way of giving people all four options in one.

Video doesn’t have to just be someone talking into the camera, you can easily add in words, illustrations, explainer animations and much more – easily ticking the boxes for people who prefer reading, listening, watching or copying what they see.

#6 – “Video is still seen as innovative, so people want to share it”

The vast majority of marketing is still done with words and static images – making video the cool new kid on the block.

If you haven’t noticed already, people like to be the first to show you innovative stuff on social media – in fact, a lot of the time people are more bothered about how they look based on what they’re sharing – rather than what they’re actually sharing!

Interesting video is shared over 400% more on social platforms vs. written content.

Make yours short, snappy and engaging – and watch it fly.

What does all this add up to for you?

There are certain holy grail words in sales and marketing – and ‘trust’, ‘engagement’ and ‘understanding’ are up there with the best.

If you use your video marketing effectively, you’re ramping up your levels of all of the above things – ultimately boiling down to one thing – increased customer conversions – whatever that might mean to you.

Oh – and as if that’s not enough – it’s not just humans that love video either. Google’s algorithms see greater engagement with video than they do a lot of other content, and since Google is designed to predict what we want and give that to us – you’re going to see increasing amounts of video returned when you search.

Your customers love video.

Google loves video.

If that doesn’t make you love video – nothing will.

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